Amazon Advertising Console Management - Shiftur

What is the Amazon Advertising Console?

The Amazon Advertising Console is your central command center for running sales-driven ads directly on Amazon. It's where you manage campaigns that put your products in front of millions of ready-to-buy shoppers at the very moment they are searching for products like yours.

Think of it as the essential toolkit for any brand that wants to drive immediate, high-intent traffic and sales on the world's largest online marketplace.

Our Core Advertising Console Services

At Shiftur, we don't just manage your campaigns; we build strategic, data-driven advertising machines. Here's a look at the core ad types we expertly manage for you:

Brand Stores

What it is:

Your free, multi-page dedicated shopping destination on Amazon to tell your brand story and showcase your entire product range.

How We Use It: We design and build a custom, mobile-optimized Store that acts as your brand's headquarters on Amazon, increasing trust and customer dwell time.

Your Benefit: Build brand loyalty and increase average order value by providing an immersive shopping journey.

Why Choose Shiftur for Your Advertising Console Management?

We turn the complex console into your greatest business asset.

Our Competitive Advantages

Strategic Campaign Architecture

We don't just set up campaigns; we build a structured portfolio based on your goals—whether it's launching new products, clearing inventory, or dominating your category.

Data-Driven Optimization

Our experts continuously monitor performance, using key metrics to refine keywords, adjust bids, and reallocate budgets for maximum return.

Keyword Mastery

We blend automatic targeting for discovery with sophisticated manual keyword strategies to capture both broad and high-intent traffic.

Creative That Converts

We help you develop compelling ad copy and visuals that stand out in a crowded marketplace and drive clicks.

Full-Funnel Focus

We ensure your Sponsored Products, Brands, Display, and Store work together seamlessly to guide a customer from discovery to purchase.

Our Simple & Transparent 4-Step Process

We believe in clarity, not complexity. Here's how we partner with you to drive real results:

Step	Process	Goal
1	Deep-Dive Account Analysis We start by thoroughly analyzing your Amazon seller account, product portfolio, historical sales data, and current advertising performance.	Goal: To identify your biggest opportunities for growth and areas for immediate improvement.

2	Custom Strategy Development Based on our analysis, we create a tailored advertising plan. We define your primary goals, select the right mix of ad types, and set key performance benchmarks.	Goal: To present you with a clear roadmap to success, so you know exactly what to expect.

3	Strategic Campaign Launch & Management Our experts set up and launch your campaigns with precision. We handle everything from keyword research and bid management to ad copy and budget pacing.	Goal: To ensure your campaigns are optimized from day one to reach the right customers and drive sales.

4	Continuous Optimization & Transparent Reporting Our work doesn't stop after launch. We continuously monitor performance, make data-driven adjustments, and provide you with easy-to-understand reports that show your return on investment.	Goal: To consistently improve your campaign performance and maximize your profits, turning your ad spend into a growth engine.

Maximize Your Amazon Advertising ROI

Our expert team leverages advanced strategies and data-driven insights to optimize your Amazon advertising campaigns. We continuously monitor performance, adjust bids, refine keywords, and reallocate budgets to ensure maximum return on investment.

With our comprehensive approach, we help you achieve lower ACOS, higher ROAS, and increased sales while building your brand presence on Amazon's marketplace.

Comprehensive Campaign Management

We handle every aspect of your Amazon advertising campaigns, from initial setup to ongoing optimization. Our team manages keyword research, bid management, ad copy creation, and performance analysis to ensure your campaigns deliver consistent results.

With transparent reporting and regular communication, you'll always know how your campaigns are performing and what we're doing to improve them.

Frequently Asked Questions

1. What is the main difference between Sponsored Products and Sponsored Brands?

Sponsored Products promote individual items, while Sponsored Brands promote your entire brand with a custom ad featuring your logo and multiple products. Sponsored Brands are ideal for building awareness.

2. How much does it cost to advertise on the Amazon Console?

You control your budget. Ads operate on a cost-per-click (CPC) model, meaning you only pay when a shopper clicks on your ad. There is no minimum spend.

3. Who can run Sponsored Brands ads?

You need to be a Professional Seller and have your brand registered in the Amazon Brand Registry.

4. Where do Sponsored Products ads appear?

They appear in shopping results and on relevant product detail pages, both on desktop and mobile.

5. What is an Amazon Brand Store?

It's your free, multi-page micro-site on Amazon where you can showcase your brand story and entire product catalog, much like a mini-website.

6. Can I advertise if I have a small budget?

Absolutely. The Amazon Advertising Console is designed for businesses of all sizes. We help you set a daily budget that you're comfortable with and ensure every dollar is spent efficiently.

7. How do you measure the success of my ads?

We track key metrics like Sales, Advertising Cost of Sale (ACOS), Return on Ad Spend (ROAS), and New-to-Brand Customer purchases to give you a clear picture of performance and profitability.

8. What is "Automatic Targeting"?

In automatic campaigns, Amazon's system automatically matches your ads to relevant customer searches based on your product information. It's a great way to start and discover new keywords.

9. Why shouldn't I just manage this myself?

While the console is user-friendly, mastering it requires constant attention, deep knowledge of Amazon's algorithm, and time to analyze data and optimize. We save you that time and use our expertise to drive better results, ultimately saving you money and increasing your sales.

10. How quickly will I see results?

You can start seeing impressions and clicks as soon as your campaigns are live. Sales can follow immediately, but we typically recommend a 2-4 week period to gather enough data for meaningful optimization and to see consistent sales growth.

Master Your Amazon Growth with Expert Advertising Console Management