Amazon Marketing Cloud (AMC) Analytics - Shiftur

What is Amazon Marketing Cloud (AMC)?

Amazon Marketing Cloud (AMC) is an advanced, secure analytics solution that allows you to run custom queries on Amazon's aggregated advertising data. Think of it as your personal data scientist that helps you understand the complete customer journey across all your advertising efforts.

While standard reports tell you what happened, AMC reveals why it happened and how customers actually interact with your brand.

Amazon Marketing Cloud Analytics Dashboard

Why AMC is a Game-Changer for Your Business

See the Complete Customer Journey

Track how customers move from seeing your ad to making a purchase
Understand the impact of each touchpoint in their decision process
Discover which ad combinations drive the best results

Answer Complex Business Questions

Standard reports can't answer these, but AMC can:

"How many customers saw my Prime Video ad AND then purchased within 7 days?"
"Which audience segments deliver the highest lifetime value?"
"What's the optimal frequency for my streaming TV ads?"

Measure True Cross-Channel Impact

Analyze performance across Sponsored Ads, DSP, and streaming TV
Understand how different ad types work together to drive sales
Allocate budget based on actual contribution to business goals

Privacy-Safe and Secure

AMC uses aggregated, anonymized data
Your customer data remains completely private
Compliant with all privacy regulations

Our AMC Analytics Services

We transform complex data into actionable business insights

Custom Query Development

We create tailored queries to answer your specific business questions, going far beyond standard metrics to uncover hidden opportunities.

Cross-Channel Performance Analysis

We connect the dots between all your advertising channels - from Sponsored Products to DSP to streaming TV - to show you what's really driving growth.

Audience Insights & Segmentation

Discover your most valuable customer segments based on actual shopping behavior and create targeted strategies for each group.

Path-to-Purchase Analysis

Understand the typical journey your customers take from discovery to purchase, and optimize your advertising to match their behavior.

Attribution Modeling

Move beyond last-click attribution to understand how each ad exposure contributes to final conversions.

Competitive Benchmarking

Analyze your performance against category benchmarks and identify areas for improvement.

Real AMC Insights We've Uncovered for Clients

See how AMC analytics drive real business results

For a Home Goods Brand

"AMC revealed that customers who saw both a Sponsored Display ad AND a streaming TV commercial were 3.2x more likely to purchase compared to those who saw only one ad type. This insight helped us optimize our budget allocation and increase ROAS by 45%."

For a Beauty Company

"Through AMC analysis, we discovered that our audio ads on Amazon Music were driving significant brand searches 2-3 days after exposure. This allowed us to better coordinate our Sponsored Brands campaigns to capture this intent."

For an Electronics Brand

"AMC helped us identify that customers who purchased our wireless earbuds after seeing a Prime Video ad had a 28% higher lifetime value than those acquired through other channels."

Why Choose Shiftur for AMC Analytics?

Technical Expertise, Simple Explanations

We handle the complex SQL queries and technical work, but present the insights in simple, actionable business terms.

Strategic Interpretation

We don't just give you data - we provide clear recommendations on what to do with the insights to grow your business.

Full Integration with Your Strategy

We connect AMC insights directly to your advertising execution, ensuring data-driven decisions across all campaigns.

Ongoing Optimization

We use AMC as a continuous improvement tool, regularly analyzing performance and refining strategies based on new insights.

Frequently Asked Questions

1. Do I need technical skills to use AMC?

No! Our team handles all the technical aspects. We translate complex data into simple business insights you can act on immediately.

2. What kind of questions can AMC answer?

AMC can answer strategic questions like: "What's the ideal time gap between ad exposures?" or "Which audience segments deliver the highest ROI?" or "How do my Amazon ads impact off-Amazon sales?"

3. How is AMC different from standard Amazon Ads reports?

Standard reports show basic metrics like clicks and sales. AMC lets you create custom analysis across multiple touchpoints and time periods for deeper insights.

4. What's the minimum budget for AMC services?

AMC works for brands of all sizes. We tailor our analysis to your specific needs and budget constraints.

5. How quickly can I see insights from AMC?

Initial insights can be delivered within 2-3 weeks, with ongoing optimization continuing throughout our partnership.

6. Can AMC measure off-Amazon impact?

Yes! AMC can help understand how Amazon advertising influences your overall business, including direct-to-consumer sales.

7. Do you provide training on using AMC?

We provide regular business reviews and insights summaries, but handle all the technical analysis for you.

8. How often should we analyze AMC data?

We recommend monthly deep-dive analysis with weekly performance monitoring for optimal results.

9. Can AMC help with new product launches?

Absolutely! AMC is perfect for tracking how customers discover and adopt new products across different channels.

10. Is my data safe with AMC?

Yes. AMC uses aggregated, anonymized data and maintains the highest privacy and security standards.

Unlock Deep Customer Insights with Amazon Marketing Cloud